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My Books
John A. Davis: The Olympic Games Effect: How Sports Marketing Builds Strong Brands
This 2nd edition of the top selling book has been completely updated and revised for the London 2012 Olympics.John Andrew Davis: Competitive Success, How Branding Adds Value
John A. Davis: The Olympic Games Effect: How Sports Marketing Builds Strong Brands
John A. Davis: Measuring Marketing: 103 Key Metrics Every Marketer Needs
Recent Posts
- Olympics, Malaysia, Nike, and...
- 2020 Olympics Candidate Cities Update
- Ethics and the Olympics
- 2020 Olympics-Candidate Cities
- The Olympics and Business Schools
- Olympics Digital Coverage
- IOC and USOC Funding Dispute-The Saga Continues
- New York Times, NPR and Asia...
- Not Your Average Horse
- The Best Hotels for the London Olympics Are In...?
