What Does YOG Mean to You?

How many of you are aware that an event called the Youth Olympic Games (YOG) exists? Were you also aware that the YOG are part of the International Olympic Committee's (IOC) efforts to build the Olympic brand? And did you also know that there is a Winter YOG taking place right now, this week, in Innsbruck featuring the world's top teen athletes? Do you know how many YOG events have been held in their history? Where was the first YOG? If you are aware of any of these things, are you also paying attention to the results? How are you getting your information?

I am curious how many of you know about this at all. I discuss the Youth Olympic Games in my new book, The Olympic Games Effect, which is going to be available in stores and online in just a few days. Of course, the YOG are not the only Olympics topic I discuss, but there is interesting information within that brings readers up to speed on the IOC's YOG efforts. Let me know whether you are following the YOG at all...